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Longines PrimaLuna: The Star of Longines

Whether a lustrous stainless steel piece or a captivating two-tone watch, the Longines PrimaLuna collection takes posh dress timepieces to new heights with its opulence. The Swiss brand has made waves with the 1920s-inspired Longines DolceVita collection. But for a play on sparkling diamonds, the famous watchmaker introduced the Longines PrimaLuna series in 2009, unveiling new models that are suited to the modern woman.

The iconic watch crew offers automatic and quartz-powered pieces that come in dainty cases. Oozing with luxurious feels from its gleaming mother of pearl or silver dial, some timepieces use the timeless Roman numeral marker while some utilize diamonds as the indexes. What’s more, a few models also feature a moon phase display for added functions. 

Prices at a Glance: Most Popular Longines PrimaLuna Watches 

How much does a Longines PrimaLuna watch cost?

Ranging from $1,100 to $5,875 USD, these Longines watches add a fancy flair to your looks with their glossy dials and polished finishes. Made with high-quality materials and driven by impressive calibers, these dress watches perfectly balance tasteful statement pieces and reliable accessories.

Prices for the Longines PrimaLuna Stainless Steel Watches

The stainless steel variants of the Longines PrimaLuna captures the beauty of a glistening silvery star. Showcasing polished steel cases paired with scratch-resistant sapphire crystals, this series offers versatile and understated dress watches that are perfect for casual everyday looks or a fancy evening date.

Part of the line’s 26.50mm models, the Longines PrimaLuna Ref. L81114716 sports a timeless look with its Roman numeral markers. This $1,675 USD dress watch is equipped with the brand’s automatic caliber L595 which runs on 20 jewels. It also has a water resistance of 30m and a power reserve of 40 hours.

For a fancy yet still a muted number, the Longines PrimaLuna Ref. L81104876 is one of the Swiss company’s quartz watches. Priced at $1,375 USD, the 26.50mm timepiece uses a mother of pearl dial that’s highlighted by 11 diamond indexes. This 30m water-resistant timepiece includes a pressure-fitted back for better protection.

Looking for a Longines watch that houses more diamonds? Then the $3,725 Longines PrimaLuna Ref. L81110876 will surely enchant you. This 26.50mm automatic watch is brimming with 44 Wesselton diamonds that are set on its stainless steel bezel. What’s more, its mother of pearl dial further dazzles with its diamond indexes. 

Enhanced by a moon phase feature, enjoy a flawless piece in the Longines PrimaLuna Ref. L81154716. Retailing at $1,200 USD, this 30.50mm watch is powered by a quartz movement for high precision and has a water resistance of 30m. Its white dial shows off its blue Roman numeral markers creating harmony with its blued steel hands.

Prices for the Longines PrimaLuna Two-Tone Models

If you’re searching for a fancy touch for formal looks then these two-tone Longines watches will definitely give you a luxury boost. Adorned with diamonds or not, these models are oozing with class with their stainless steel cases and bracelets mixed with ageless gold. Similar to the stainless steel variant, these Swiss made timepieces are crafted with steel hands and have a date function.

Perfectly matching its rose gold bezel with a guilloché silver dial, the Longines PrimaLuna Ref. L81125786 is made with a 30mm case. One of the Swiss timepiece crew’s quartz watches, this enchanting number approximately costs $3,675 USD. It also has blue Roman numeral markers beautifully pairing with its hands.

For a dainty 26.50mm number, the white mother of pearl dial of the Longines PrimaLuna Ref. L81105876 shines with its diamond indexes. This quartz timepiece has an anti-scratch sapphire crystal that’s layered with an anti-reflective coating on its underside. At $3,050 USD, this Longines watch is water-resistant to 30m. 

With a rose gold bezel enriched with a set of 48 Wesselton diamonds, turn heads with the exquisitely made Longines PrimaLuna Ref. L81125796. Tagged at $5,550 USD, the Swiss icon’s quartz watches never fail to impress as this 30mm timepiece has a silver flinqué dial that goes well with its blue Roman numerals.

Another quartz timepiece that’s brimming with luxe is the Longines PrimaLuna Ref. L81125896. This dress watch has a 30mm case that features a mother of pearl dial and 11 diamond indexes. At $5,875 USD, the luxury watch boasts a stylish rose gold bezel bedecked with 48 diamonds befitting for the modern woman.

History Behind the Longines PrimaLuna Collection

Following the release of Longines Master Collection Retrograde, which features masculine and big faces, the Swiss brand filled the gap for women’s timepieces with the launch of Longines PrimaLuna in 2009. Regal with a modern integration, this watch collection is made for the ladies who value contemporary pieces.

As the collection’s name suggests, this series is influenced by the style and shape of the moon. The luminous silver or mother of pearl dials that are embellished with diamonds symbolize the beauty of the night sky that shimmers with the stars and the moon. Although an ambitious concept, this design perfectly fits the grace and elegance of the Swiss timepiece icon and successfully translates it into these dress watches.

Driven by either quartz and automatic movements, these Longines watches come in stainless steel and two-tone cases. It is also available in three different sizes — 26.50mm, 30mm, and 30.50m. But unlike other collections, these dress watches are only complemented with matching steel bracelets.

4 Reasons To Buy a Longines PrimaLuna Watch

Indeed a work of art, the Longines PrimaLuna is a well-crafted series that goes beyond structure and style. With a compelling concept, you’re sure that this watch collection is well-thought-out. In addition, these versatile pieces go with any occasion taking your style to a different level. So if you’re still contemplating on whether to add one to your collection, here are a few reasons that might give you a nudge:

1. EOL Feature

Some of these Longines watches have an end-of-life function which gives a signal if the battery voltage is getting low. Once the seconds hand starts to jump every four seconds, it’s time to replace the battery of your timepiece.

2. Durable sapphire crystal

Longines makes sure that you’ll have a reliable piece that’s not only highly precise but tough as well. The scratch-proof sapphire crystal also has layers of anti-glare coating on the underside to prevent light from reflecting.

3. Brand reputation

There’s no doubt that Longines is a timepiece company icon. With its long history and Swiss watchmaking heritage, you’re sure that the quality of their pieces exceeds what you pay for.

4. Entry-level luxury brand

Although still on the expensive side, many timepiece fans consider Longines watches as an entry-level high-end brand. With these pieces that sell for $1,100 USD, you can enjoy superb quality without spending too much.

Famous Patrons of the Longines PrimaLuna

Kate Winslet

In 2016, the Titanic actress was photographed sporting the Longines PrimaLuna Ref. L81105796 for the luxury brand’s campaign. The Longines ambassador showed off the two-tone piece which has an 18K rose gold bezel that’s set with diamonds. This gorgeous number includes a water resistance of 30m and an anti-scratch sapphire crystal. Its 26.50mm stainless steel case houses a silver dial that matches beautifully with the blued steel hands.

Kao Supassara Thanachart

The Swiss brand and the Thai actress showcased the ethereal beauty of the Longines PrimaLuna Ref. L81154876 in its white campaign in 2021. Featuring a moon phase feature and a date indicator, this stainless steel piece has diamond indexes complementing its radiant dial. The 30mm watch is equipped with a quartz movement and has a water resistance of 30m.

Aishwarya Rai Bachchan

Also one of the brand’s ambassadors for elegance, Miss World 1994 graced the Longines Charity Dinner in 2010 donning the Longines PrimaLuna Ref. L81095896. The Indian actress matched her black ensemble with the dazzling rose gold plated piece that’s also embellished with diamonds. This 23mm Longines watch has a stainless steel and rose gold bracelet, perfect for any dressy night outs.

Chi Ling Lin

The Taiwanese model and actress charmed the crowd with her Longines PrimaLuna Ref. L81115796 in her appearance at the 2010 Royal Ascot. Its rose gold bezel is decorated with a set of stunning diamonds that goes perfectly with its luminous mother of pearl dial. This glistening ladies’ watch has a power reserve of 40 hours and is powered by an automatic movement.

Longines PrimaLuna: Uniquely Feminine

Dripping with class and glistening with opulence, the Longines PrimaLuna collection elevates sophistication to a different level. These dress watches showcase the brand’s expertise on elegant pieces with their clean contours perfectly mirroring the celestial bodies. So if you’re searching for the perfect gift or simply treating yourself, then you’ll surely be over the moon with these gorgeous timepieces that are ideal for the modern woman.