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New Chopard Watches

Chopard: Swiss Jewelry Aesthetics and Quality in a Watch

A Chopard watch is not only all about prestigious designs that match that of its high jewelry. Each meticulously crafted timepiece has a great build and a plethora of features not commonly found in a regular watch. In fact, its use of complications and precise calibers is always the talk of the industry, attracting enthusiasts from all around the globe. 

Consequently, it’s not only the Chopard Happy Diamonds line that is taking the world by storm. Other selections of Chopard ladies’ watches and men’s timepieces under the brand, including the Chopard Happy Sport, Chopard L.U.C, and Chopard Imperiale, are gaining significant market attention as well.

How Much Is a Chopard Watch?

Chopard takes pride in the quality of its watches that go with a reasonable price. To better illustrate that, below are the most sought-after Chopard men's watch models and ladies’ timepieces, their alluring features, and the cost of purchasing each. Chopard watch prices from the table below are updated based on product listings on

ModelPrice (Approx.)SizeFeatures
Chopard Happy Diamonds Quartz Mother-of-Pearl Dial Ladies Watch$18,399 USD32mm
  • 7 moving diamonds between two frames
  • Diamond-studded 18k rose gold case
  • Mother of Pearl dial
  • Caliber 209426-5201
  • Quartz movement, 
  • 30m water resistance
Chopard Happy Diamonds Happy Sport Automatic Blue Dial Diamond Ladies Watch$13,869 USD36mm
  • 7 moving diamonds atop the dial
  • Guilloche finish
  • 25 jewels
  • 42-hour power reserve
  • 30m water resistance
  • Automatic
Chopard Happy Sport 36mm Automatic Mother-of-Pearl Dial Diamonds Ladies Watch$7,289 USD36mm
  • 7 moving diamonds atop the dial
  • 18K rose gold stainless steel case
  • Mother of Pearl dial
  • Scratch-resistant sapphire glass
  • 30m water resistance
  • Self-winding
Chopard Happy Sport Quartz Black Dial Diamonds Unisex Watch$4,269 USD36mm
  • 3 moving diamonds atop the dial
  • Stainless steel case
  • Sapphire Crystal
  • 30m water resistance
  • Quartz movement
Chopard Mille Miglia GTS Automatic Black Dial Men's Watch$4,249 USD43mm
  • Stainless steel case
  • 31 jewels
  • Scratch-resistant sapphire dome
  • Skeleton back
  • 100m water resistance
  • 60-hour power reserve
  • Caliber 01.01-C
  • Automatic
Chopard Mille Miglia Chronograph Automatic Silver Dial Men's Watch$4,029 USD42mm
  • Stainless steel sapphire case
  • 50m water resistance
  • Chronograph
  • 37 jewels
  • Caliber 168589-3001
  • Self-winding
Chopard L.U.C. GMT One Automatic Black Dial Men’s Watch$7,499 USD42mm
  • Nonreflective scratch-resistant sapphire case
  • Dual time zone display
  • 60-hour power reserve
  • 50m water resistance
  • 31 jewels
  • Automatic
Chopard L.U.C. XPS Automatic White Dial Men's Watch$6,299 USD40mm
  • See-through sapphire crystal dome
  • 27 jewels
  • 30m water resistance
  • Caliber L.U.C 96.50-L
  • Aautomatic
Chopard Alpine Eagle Automatic Grey Mother-of-Pearl Dial Diamond Bezel & Band Unisex Watch$33,649 USD36mm
  • Rainbow gradient Mother of Pearl dial
  • Diamond-studded 18k gold case
  • 27 jewels
  • 42-hour power reserve
  • 100m water resistance
  • Caliber 09.01-C
  • Automatic
Chopard Alpine Eagle Automatic Mother-of-Pearl Dial Diamond Bezel Ladies Watch$11,429 USD36mm
  • Polished Mother of Pearl dial
  • Diamond-studded case
  • 100m water resistance
  • 42-hour power reserve
  • Automatic
Chopard Grand Prix de Monaco Historique Automatic Silver Dial Men's Watch$4,809 USD44.5mm
  • 100m water resistance
  • 48-hour power reserve
  • Scratch-resistant sapphire glass
  • 24 jewels
  • Guilloche finish
  • Caliber A07.111
  • Automatic
Grand Prix de Monaco Historique Chronograph White Dial Men's Watch$6,249 USD44.5mm
  • Titanium case 
  • Chronograph
  • Tachymeter markings
  • 24 jewels
  • 100m water resistance
  • ETA-Valgranges Caliber A07.211


Imperiale Quartz Green Dial Unisex Watch$4,639 USD36mm
  • Steel and rose gold case
  • Sapphire crystal coating
  • 30m water resistance
  • Quartz movement
Chopard 384319-5008$22,299 USD29mm
  • 18k rose gold case
  • Diamond-studded
  • Mother of Pearl dial
  • Automatic
Classic Automatic White Dial Men's Watch$7,149 USD40mm
  • 18k rose gold case
  • 25 jewels
  • Glare- and scratch-resistant finish
  • 42-hour power reserve
  • 30m water resistance
  • Caliber 161278-5005
  • Automatic


Chopard Watch Collections

Whether for a casual or formal look, there is a Chopard men’s watch or ladies’ timepiece that fits the bill. It is easy for patrons and new clients to find the best picks because the watchmaker creates each Chopard watch collection’s “character” or style well-defined. 

Prices for the Chopard L.U.C Collection: Great for the Modern-Day Gentleman

Anyone wearing a timepiece from the Chopard L.U.C collection can top that accomplished businessman getup in these modern times. Designed and made for men, a Chopard watch from the line typically comes in a dark hue accentuated by metallic components. It is great to pair with a tuxedo or any corporate clothing. 

While most L.U.C. models come in contemporary styles, there is a Chopard watch series from the line that retains classic aesthetics. That is the sub-collection named L.U.C Heritage that draws inspiration from the brand’s 1860s pocket watches. 

Style is not only the strong selling point of the said collection. Every Chopard men's watch from the catalog is the epitome of high manufacturing standards. In fact, each timepiece hails from authentic Swiss watch design and assembly processes done at two renowned watch hubs: Maison's Geneva and Fleurier. Moreover, an original model is fitted with an in-house caliber with the best precision in the market. Take for example 1997 Watch of the Year awardee timepiece L.U.C 1860 that integrates the L.U.C Calibre 96.01-L.

Additionally, the Chopard L.U.C collection is a line that sells well because of its models’ excellent functionality. A piece from the catalog may have additional mechanisms, including minute repeaters, dual time zones, perpetual calendars, and more. Depending on the number of complications, which can reach up to 14, a watch from this collection is priced from $6,000 USD to $400,000 USD. Some of the most expensive Chopard watches that are features-packed are from this collection.

Prices for the Chopard Happy Diamonds Collection: Women’s Best Friend

Diamonds are a girl’s best friend, as a popular song goes. With Chopard ladies' watches from the Chopard Happy Diamonds Collection, there is more to like about the gems. The timepieces adopt what can be defined as a breakthrough in jewelry-like watches: moving diamonds that add a dynamic flair to formal fashion styles.

A Chopard diamonds watch usually has three, five, or seven gems that are either on the timepiece’s face between two sapphire glasses or the inner and outer frames. The diamonds are loose to create a dancing effect as the wearer moves. As a result, they glisten at various angles and are more noticeable. 

This revolution in ladies’ watches dates back to the 1970s, but is arguably the best differentiating feature of a Chopard diamond watch from its competitors until now. Given that, it is no surprise that the collection also has some of the most expensive Chopard watches. 

Price-wise, a timepiece from the collection that has few diamonds starts at $5,000 USD, while one with plenty of diamonds can go beyond $30,000 USD.

Prices for the Chopard Imperiale Collection: Fit for Royalty

The Chopard Imperiale, launched in 1994, is another notable collection aimed at women. It is full of watches that would be appreciated by fashionistas who want to feel like an empress or queen.

A Chopard watch from the line can either be described as lavishly decorated or minimalist yet royal. The timepiece is embellished with diamonds down to the indexes or decorated with insignias reminiscent of those from the Renaissance period. Alternatively, one can have a simple face layout and few gems yet integrate stylized hands that resemble those of clock towers in palace grounds.

Chopard ladies’ watches from the collection are high-end pieces, price-wise. The cost can range from $4,000 USD to $300,000 USD, depending on the embellishments used.

Prices for the Chopard Happy Sport Collection: An Adventurer’s Chic Companion

Diamonds and stainless steel are an unusual but surprisingly immaculate design pairing for ladies’ sports watches. Chopard is the first brand to introduce the timepiece aesthetic to the market in 1993 through its Chopard Happy Sport Collection.

Chic best describes Chopard ladies’ watches from the collection because of the use of dancing diamonds on the dials of the timepieces and different textured straps. Band variations include pearl nacre and pebble, the latter making a comeback from Chopard watch strap style catalogs of the ‘90s.

As regards Chopard watch prices, the most affordable models are from the collection. Several timepieces can be purchased for about $3,000 USD, except for the Chopard Happy Sport Tourbillon Joaillerie that exceeds $400,000 USD.

Chopard Classic Racing Collection: For Formula One Fans

The Chopard Classic Racing Collection is dedicated to hardcore sports fans such as racing enthusiasts. A Chopard men's watch under the line embraces the theme as shown by its appearance and functionality.

As regards the design, each timepiece resembles how a Formula One car looks. For example, red, yellow, and white lines on the accessory’s case or strap are like decals a race car typically has. Also, every watch’s dial has markings and indexes that are inspired by car meters or gauges. Some even have tachymeters on the frame bezels for measuring speed over time.

Additionally, a Chopard men's watch from the collection is also named based on iconic international racing events such as the Grand Prix de Monaco Historique. While a timepiece with such a label is special, buyers can afford one because prices are below $10,000 USD.

Prices for the Chopard Mille Miglia Collection: Drivers’ Statement Timepieces

The vehicle craze that Chopard watches bring does not end with the Classic Racing line. It extends to another collection called the Chopard Mille Miglia. As the name implies, the catalog is inspired by the iconic Mille Miglia racing event that ran from 1927 to 1957 in Italy. Also, the automotive theme of the catalog is born from Chopard CEO Karl-Friedrich Scheufele’s passion for vehicles.

The collection, popular since the 1980s, adopts almost the same dial and band aesthetics the Chopard Classic Racing line has. Exceptions are some models with straps that look like tires. To elaborate, the bands for those are typically in black with patterns that mimic that of a rubber tire’s grooves. In fact, even the strap material can be rubber. 

How much is a Chopard watch from the Mille Miglia collection? To answer that, the price range does not veer away from that of the Classic Racing Collection. Buyers can get a timepiece for $3,000 to $30,000, depending on the complications and calibers it has. Also, a Chopard Mille Miglia watch with a tachymeter and in-house caliber is typically priced higher than a version without the features.

Prices for the Chopard Alpine Eagle Collection: Nature Lovers’ Must-Have 

For patrons of nature-inspired fashion, the Chopard Alpine Eagle collection is a diverse pool of watches to choose from. Furthermore, the name of the catalog already reflects the theme. One can already guess that the inspirations behind it are The Alps and eagles. 

What specific design elements showcase the theme? Firstly, a Chopard men’s watch or women’s timepiece from the line has a dial with a radial gradient that looks like an eagle’s eye. Secondly, the watch’s hands represent an eagle’s wings that glide smoothly with the wind. Lastly, the linked ingot-shaped band of each timepiece is said to represent resources from the mountain range.

The nature-inspired Chopard watch collection is among the latest catalogs from the brand because it was just introduced to the market in 2019. Prices start at $10,000 USD for the catalog’s timepieces.

Prices for the Chopard Classic Collection: Basic Styles for Everyone

Watch enthusiast or not, anyone can be impressed with a timepiece from the Chopard Classic collection that goes from $3,000 to $15,000. Each classic model looks neat for casual outfits. Moreover, a piece has all the basics. For example, a white dial that’s easy on the eyes, a sleek frame that resists rust, and a sturdy strap made from the finest leather. 

There are also versions lined with crystals on the bezels and showcase an alligator skin pattern, which is great for buyers who want refined detailing.

Chopard’s Colorful History and Heritage

Chopard, as a brand, has humble beginnings dating back to the 1800s. Everything started from watchmaking before it even gained a foothold in the jewelry industry.

It was in 1860 at Sonvilier, Switzerland, when Louis-Ulysse Chopard founded the small traditional watchmaking business that grew into the world-class brand that’s popular to this day. During that time, Chopard was starting as a manufacturer of pocket watches and chronometers.

Because of the good quality and movement precision of the earliest Chopard timepieces, the company got sufficient sales for it to transfer to Switzerland’s biggest watchmaking hub, Geneva, to cater to a bigger market.

The ‘60s was a starting point for success but also the beginning of a transition period. In 1963, Louis-Ulysse’s grandson, Paul-André Chopard, sold the company and brand to Karl Scheufele III. Two decades after, Chopard was passed on to the leadership of Caroline and Karl-Friedrich Scheufele. 

Toward the 1980s, the company gave rise to watches that later on led to the expansion of the brand worldwide. That includes the Chopard Happy Diamonds Collection. The late 1980s and the next few years can be considered the golden age of innovation for Chopard as a brand. The milestones the watchmaker achieved speak of that.

Chopard’s Milestones and Innovations

Chopard’s greatest milestone is none other than the invention of the dancing diamonds in 1976. Those moving gem embellishments added a dynamic touch to a Chopard diamond watch and are a major product differentiating factor against rival brands.

Other notable innovations that followed are the creation of St. Moritz and Luna D’Oro watches launched under the brand in 1980 and 1984, respectively. The former is unique because of being a lightweight sports watch despite the stainless-steel construction while the latter is the first out of all collections to get a perpetual calendar and retrograde dial.

The L.U.C 1860 watch bearing the L.U.C Calibre 96.01-L is also worth mentioning. It is a winner of the 1997 Watch of the Year award from the Swiss Montres Passion/Uhrenwelt Magazine because of its precise movement that was unrivaled in the industry.

There is one more milestone worth highlighting. That is when Chopard racing-inspired watches became the official timepieces of the 2002 Grand Prix de Monaco Historique. The recognition strengthened the appeal of Chopard watch collections to sports enthusiasts around the globe.

Chopard’s Partnership with the Cannes International Film Festival

Besides the success of its collections, its partnerships with prestigious organizations also say a lot about a watchmaker and the brand’s reputation. In Chopard’s case, it being an official partner of the Cannes International Film Festival is another major achievement worthy of being written down in history books.

The partnership dates back to 1998 when the film festival first let Chopard redesign the Palme d’Or trophy to be given to the best feature film of that year. It resulted in an award made of 18K yellow gold and a crystal base that was like a work of art due to the quality of craftsmanship. 

Since then, Chopard has been behind several other trophy designs for the festival and the jewelry provider of celebrities nominated for the awards.

Watches in the Chopard Red Carpet Collection

Stellar Chopard watch creations also graced the Cannes International Film Festival. Those comprised the Chopard Red Carpet Collection, which was first launched in 2007. Watches from the line demonstrate that the brand can take its glamorous designs to greater heights. Pieces that showcase that include a diamond-encrusted bangle-style Chopard ladies’ watch with two sapphire gems placed meticulously atop and below the circular frame. There’s also a diamond-embellished watch shaped like a waterlily.

Chopard’s In-House Calibers

In a Chopard watch and even models from other brands, caliber refers to the movement or the internal mechanism that keeps the accessory ticking. What’s different with Chopard calibers is that those are all made in-house by the hands of experts. Consequently, the components yield the highest precision.

There are many in-house calibers from Chopard released through the years. The first-ever caliber made by Chopard and the most iconic of all is the award-winning 96.01-L praised for its 3.30mm-thin form. The L.U.C Twin version of the model can even wind itself in two directions and boasts a 65-hour power reserve capacity, which is above the current 40-hour reserve standard.

Other in-house calibers worth mentioning are the complex self-winding 04.03-M that allows precise adjustment and the manual-wound 03.07-L. The former being adjustable is said to be a unique tourbillion feature while the latter has the mark of a quality chronograph, the COSC certification. 

Famous Patrons of Chopard Watches

Chopard watches are loved by famous personalities from various industries, ranging from Hollywood to the conglomerate world. Below are high-profile people who have worn a Chopard watch in recent years:

Michael Fassbender

Irish-German actor Michael Fassbender, popular for movies 12 Years a Slave, X-Men: Days of Future Past, Steve Jobs, and more, was seen wearing a Chopard L.U.C XPS in one of the Academy Awards he participated in the last five years. 

Ryan Reynolds

Canadian celebrity Ryan Reynolds, best known for portraying Marvel superhero Deadpool, reportedly wore Chopard watches when he was filming a Netflix action film titled 6 Underground. It was because the character he portrayed was a billionaire so a Chopard watch is the perfect luxury accessory to have.

Dara Khosrowshahi

Vehicle lovers choose Chopard among other brands. Showcasing that trend is Uber CEO Dara Khosrowshahi. Per a Business Insider report, he was wearing the Chopard Mille Miglia watch during one of his public appearances.

Dieter Zetsche

Dieter Zetsche, Daimler AG chairman and Mercedes-Benz head, was seen in a forum wearing a Chopard Mille Miglia GMT Chronograph 16/8992-3001. That tells a lot about the race car-inspired watch’s appeal in the automotive industry. 

Chopard: Luxury on your Wrist

A Chopard watch is the best fashion accessory pick for anyone who is looking for luxury diamond and sports watches. Each timepiece, as showcased, has the innovation and precision that transcend what’s mainstream. To top that, every watch’s design brings out an allure similar to that of the finest Swiss jewelry.

Editor's Choice

Taylor Lakes
Chopard Watches
From sports watches to beautiful luxurious pieces, Chopard was has been committed to making timepieces since they were founded in 1860. With a handful of choices to choose from, one of their earliest watches is still one of their most popular ones - Happy Diamonds. Other top choices from the Chopard collection would include Mille Miglia, Happy Sport, L.U.C. and of course the Classic Racing collection.
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